Reports by Stewart Rogers

Mobile

Mobile marketing: What's wrong, what's at stake, and how to build a...

Mobile marketing is comprised of a series of seemingly disparate steps or handoffs, from user acquisition to analytics and measure...
Gaming

Gaming Culture 2016

Who's who in eSports, video game streaming, console gaming, mobile gaming, and video game journalism? VB Insight partnered with Af...
Marketing Technology

The State of Marketing Technology 2015 - Hyper-personalization: What customers...

How do consumers view personalized marketing, and the data collection that it requires? Is it something they welcome … or fear? We...
Gaming

Video game industry influencers - May 2015

If you want to reach those that play video games, you have a number of marketing options. Advertising, content marketing, social m...
Gaming

Virtual and augmented reality: Where is it heading and who will win?

Virtual reality (VR) and augmented reality (AR) systems are considered hot topics in the video games industry; the next wave of ga...
Marketing Technology

Social media management: Tools, tactics ... and how to win

In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive s...
Marketing Technology

Conversion optimization: how to win at performance marketing

In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the differenc...
Marketing Technology

The State of Marketing Technology Winter 2015: Cost of ownership and return on...

In the State of Marketing Technology Fall 2014 report, our research suggested that marketing technology has still not become preva...
Marketing Technology

Digital pitchforks: Turning social media complaints into brand wins

Every minute of every day, your brand is on trial in the court of public opinion. Customers complain about your brand on Twitter,...
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Marketing Technology

The State of Marketing Technology Fall 2014: Attitudes, usage and investment

In a world where 1,400+ products are vying for attention, the current state of marketing technology is also a confusing one for ma...