Peggy Anne Salz is the Content Marketing Strategist and Chief Analyst of Mobile Groove, a top 50 influential technology site providing custom research to the global mobile industry and consulting to tech startups. She is an author, speaker and frequent contributor to publications from Forbes to Harvard Business Review on the topic of marketing, engagement, and apps. Peggy is a top 30 Mobile Marketing influencer and a top 100 Mobile Industry influencer based in Europe. Follow her @peggyanne.