Reports by Jon Cifuentes

Mobile

A mobile data strategy to drive sustainable growth

If you’ve rapidly iterated on dozens of cohorts, A/B tested funnels, or sent triggered emails — then you’ve merged marketing a...
Marketing Technology

Q4 2015 Marketing Tech Funding Landscape Analysis

VB Insight is reporting over $7.4 Billion in moving money (funding and acquisitions) for marketing technology in Q4 of 2015 alone....
Marketing Technology

Q3 Marketing Tech Funding Landscape

VB Insight is reporting nearly $3.8 Billion in moving money (funding and acquisitions) for marketing technology in Q3 of 2015 alon...
Marketing Technology

The State of Marketing Analytics: Insights in the age of the customer

There’s more data available than ever, and that’s exactly why it’s so challenging to truly make sense of marketing data. While clo...
Marketing Technology

Q2 2015 Marketing Tech Funding Landscape

We've tracked over $3.5 Billion in fundings, acquisitions, and IPOs for marketing tech in Q2 of 2015. This report offers the most...
Marketing Technology

Buyer’s Guide: How to navigate the email marketing landscape

You’ve got mail. It’s been a long time since any of us have waited for the whir of the modem to finish making those other-worldly...
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Marketing Technology

Q1 2015 Marketing Tech Funding Landscape

We’ve tracked nearly $3B in fundings, acquisitions, and IPOs for marketing tech in Q1 of 2015. This report offers the most compreh...