Reports by Evangeline Marzec

Marketing Technology, Mobile

Omnichannel Trends: Data, platforms, mobile, and commerce

The omnichannel customer journey has been transformed in the past five years. Not simply by technology, but by members of the enti...

Mobile in Retail: payment wars, showrooming, and SoLoMo strategies

Mobile in Retail Retailers have become more sophisticated in their response to consumer mobile use and in their adoption of mobile...