As an analyst, I research, advise, and speak about how businesses can take advantage of disruptive technologies and changing consumer behaviors (for marketing, customer service, loyalty, innovation, etc.).
I focus on customer identity and personalization, and am knowledgeable of a wide variety of marketing and advertising technologies. This includes: - Customer identity management - Cross-channel marketing (automation) - Email marketing - SEO & SEM - Lifecycle and LTV marketing - Digital advertising concepts including PPC, CPC, CPM, CPA, CPI - Social media management - Social identity and data - Social/native advertising (inc. custom / lookalike audiences) - Retargeting
My work with brands includes strategic advisory and technology selection. Work with technology vendors includes thought leadership, product management, product roadmap, positioning and product marketing strategy.