Mobile
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Mobile
Mobile commerce and AI: Consumer affinities, challenges, and the future of...
In this guide, we detail the mobile commerce opportunity, how consumers are buying products and services in 2017, how that will ch...
Mobile
App store optimization - a practitioner's guide to ASO
It's time to forget a single approach on traditional ASO (App Store Optimization) and prepare for AMO (App Marketing Optimization)...
Mobile
A mobile data strategy to drive sustainable growth
If you’ve rapidly iterated on dozens of cohorts, A/B tested funnels, or sent triggered emails — then you’ve merged marketing a...
Mobile
Mobile marketing: What's wrong, what's at stake, and how to build a...
Mobile marketing is comprised of a series of seemingly disparate steps or handoffs, from user acquisition to analytics and measure...
Mobile
VB Mobile Report Bundle
Buying and getting the best from mobile marketing technology doesn't need to be difficult. VB Insight has compiled three of our be...
Marketing Technology, Mobile
App Store Optimization: Money for nothing, and installs for free
Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, an...
Marketing Technology, Mobile
FB v GOOG: Who’s really winning in digital video?
Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and com...
Marketing Technology, Mobile
Mobile User Acquisition: How top publishers get the best users for less money
How do you get the best mobile users? To answer that question, we surveyed 731 mobile developers with over a billion users among t...
Mobile
VB mobile app engagement index: July 2015
So long Ashley Madison, hello Tinder? Tinder had the biggest increase in app store ranking over the past 30 days, according to new...
Marketing Technology, Mobile
Brands and mobile advertising: How to win
Billions of smartphone users have downloaded 350 billion apps. We spent 76% more time on those phones in 2014, and even more in 20...
Marketing Technology, Mobile
VB Insight's Mobile Marketing Bundle
This free report gives you an insider's look into mobile marketing success. Inside you'll learn.... The most popular analytics sol...
Marketing Technology, Mobile
Omnichannel Trends: Data, platforms, mobile, and commerce
The omnichannel customer journey has been transformed in the past five years. Not simply by technology, but by members of the enti...
Mobile
Mobile in Retail: payment wars, showrooming, and SoLoMo strategies
Mobile in Retail Retailers have become more sophisticated in their response to consumer mobile use and in their adoption of mobile... 
Marketing Technology, Mobile
Mobile Marketing Automation: How the most successful apps drive massive...
The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...
Marketing Technology, Mobile
Mobile App Analytics: What winning mobile developers use
Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...
Marketing Technology, Mobile
B2B Mobile Marketing: the power, the pain, the potential
Mobile marketing is here, and it isn’t just B2C anymore. More and more companies are not just talking the mobile talk, but walking...
Mobile
Seven Proven Tactics to Boost Your Apps Rankings
This free report teaches you everything you need to know to start ranking higher in the app store. Inside you'll learn... How to l...
Mobile
Mobile Advertising Index
It’s time for another update to VentureBeat’s Mobile Advertising Index. Our report is based entirely upon the results of our reade...
Mobile
Mobile User Acquisition: How the most successful developers get better users...
We've published a new report (August, 2015) on Mobile User Acqusition. If you'd like to purchase both reports, please contact us t...
Mobile, Gaming
Mobile Games Monetization: What successful game developers do differently
Successful game developers do different things. They use different monetization companies, they use different monetization strateg...