Marketing Technology
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Marketing Technology
Marketing.FWD CMO Report Bundle
A marketing leader adapts to the shifting landscape. They thrive on the proliferation of data at their disposal. They look at the...
Marketing Technology
The CMO Beat: How to master modern marketing
Marketing leaders today have a choice: embrace new technology in revolutionary and holistic ways to drive organizational change an...
Marketing Technology
Q4 2015 Marketing Tech Funding Landscape Analysis
VB Insight is reporting over $7.4 Billion in moving money (funding and acquisitions) for marketing technology in Q4 of 2015 alone....
Marketing Technology
Email Marketing: A CMO Guide
You’ve got mail. It’s been a long time since any of us have waited for the whir of the modem to finish making those other-worldly...
Marketing Technology
Email Personalization Report Bundle
Getting unmatched returns from your email marketing activities is no longer a stretch goal. At VB Insight, we've taken a deep dive...
Marketing Technology
Email Personalization: A CMO Guide
Email personalization dramatically increases open rates, click-through rates (CTR), and revenue... yet most marketers are leaving...
Marketing Technology
Email Personalization: A vendor landscape overview and selection guide
For marketers, email remains the marketing ROI leader. For consumers, it remains the preferred channel through which to receive in...
Marketing Technology
Email Personalization: Increase opens, clicks, and revenue with the right...
Email is the marketing ROI leader and the preferred channel for customers to receive information from brands. Yet email is seeing...
Marketing Technology, Mobile
App Store Optimization: Money for nothing, and installs for free
Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, an...
Marketing Technology
Q3 Marketing Tech Funding Landscape
VB Insight is reporting nearly $3.8 Billion in moving money (funding and acquisitions) for marketing technology in Q3 of 2015 alon...
Marketing Technology
Web personalization: How big (and small) companies are increasing conversions...
Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company, maximizing the relevance of your website...
Marketing Technology, Mobile
FB v GOOG: Who’s really winning in digital video?
Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and com...
Marketing Technology, Mobile
Mobile User Acquisition: How top publishers get the best users for less money
How do you get the best mobile users? To answer that question, we surveyed 731 mobile developers with over a billion users among t...
Marketing Technology
Marketing Technology Winners and Losers: Adoption Numbers From 40M+ Companies
The marketing technology universe continues to grow and change. Watching the winners and losers as markets shift is a good indicat...
Marketing Technology
VB Marketing Technology Universe
The marketing technology universe is growing. It's growing in numbers, complexity, and confusion. Our mission at VB Insight is to...
Marketing Technology
The State of Marketing Analytics: Insights in the age of the customer
There’s more data available than ever, and that’s exactly why it’s so challenging to truly make sense of marketing data. While clo...
Marketing Technology
Marketing Personalization: maximizing relevance and revenue
These are early days for many forms of personalization, but there is now substantial evidence in the form of data and case studies...
Marketing Technology
The State of Marketing Technology 2015 - Hyper-personalization: What customers...
How do consumers view personalized marketing, and the data collection that it requires? Is it something they welcome … or fear? We...
Marketing Technology
Q2 2015 Marketing Tech Funding Landscape
We've tracked over $3.5 Billion in fundings, acquisitions, and IPOs for marketing tech in Q2 of 2015. This report offers the most...
Marketing Technology
Identity and marketing: Capturing, unifying, and using customer data to drive...
Modern marketing is customer-centric. Rather than one-way, generic message broadcasting, marketing today is about personalization....
Marketing Technology, Mobile
Brands and mobile advertising: How to win
Billions of smartphone users have downloaded 350 billion apps. We spent 76% more time on those phones in 2014, and even more in 20...
Marketing Technology
Buyer’s Guide: How to navigate the email marketing landscape
You’ve got mail. It’s been a long time since any of us have waited for the whir of the modem to finish making those other-worldly...
Marketing Technology
Marketing automation: how to make the right buying decision (the first time)
Only 5% of businesses are currently using marketing automation, yet those that do are generating outsized leads, conversions, and...
Marketing Technology
Social media management: Tools, tactics ... and how to win
In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive s...
Marketing Technology
Q1 2015 Marketing Tech Funding Landscape
We’ve tracked nearly $3B in fundings, acquisitions, and IPOs for marketing tech in Q1 of 2015. This report offers the most compreh...
Marketing Technology
Conversion optimization: how to win at performance marketing
In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the differenc...
Marketing Technology
The Rise (and fall) of the Chief Digital Officer
Chief Digital Officers are sweeping the globe across nearly every industry. First they came to media and advertising companies, a...
Marketing Technology
Marketing Clouds: How the best companies are winning via marketing technology
In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place...
Marketing Technology, Mobile
VB Insight's Mobile Marketing Bundle
This free report gives you an insider's look into mobile marketing success. Inside you'll learn.... The most popular analytics sol...
Marketing Technology
Big Data, Meet Dumb Data: How CMOs are driving value from more (and less) data
One of the biggest challenges CMOs face is finding insights from large data sets. We talked to marketing technologists, and our re...
Marketing Technology, Mobile
Omnichannel Trends: Data, platforms, mobile, and commerce
The omnichannel customer journey has been transformed in the past five years. Not simply by technology, but by members of the enti...
Marketing Technology
The State of Marketing Technology Winter 2015: Cost of ownership and return on...
In the State of Marketing Technology Fall 2014 report, our research suggested that marketing technology has still not become preva...
Marketing Technology, Mobile
Mobile Marketing Automation: How the most successful apps drive massive...
The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...
Marketing Technology
Digital pitchforks: Turning social media complaints into brand wins
Every minute of every day, your brand is on trial in the court of public opinion. Customers complain about your brand on Twitter,...
Marketing Technology, Mobile
Mobile App Analytics: What winning mobile developers use
Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...
Marketing Technology, Mobile
B2B Mobile Marketing: the power, the pain, the potential
Mobile marketing is here, and it isn’t just B2C anymore. More and more companies are not just talking the mobile talk, but walking...
Marketing Technology
The State of Marketing Technology Fall 2014: Attitudes, usage and investment
In a world where 1,400+ products are vying for attention, the current state of marketing technology is also a confusing one for ma...
Marketing Technology
The VentureBeat Marketing Automation Index
The number of companies selling marketing technology has tripled annually each of the past two years. Marketing automation, a key...