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Marketing Technology, Mobile

App Store Optimization: Money for nothing, and installs for free

Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, an...
Marketing Technology

Q3 Marketing Tech Funding Landscape

VB Insight is reporting nearly $3.8 Billion in moving money (funding and acquisitions) for marketing technology in Q3 of 2015 alon...
Marketing Technology

Web personalization: How big (and small) companies are increasing conversions...

Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company, maximizing the relevance of your website...
Marketing Technology, Mobile

FB v GOOG: Who’s really winning in digital video?

Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and com...
Marketing Technology, Mobile

Mobile User Acquisition: How top publishers get the best users for less money

How do you get the best mobile users? To answer that question, we surveyed 731 mobile developers with over a billion users among t...
Marketing Technology

Marketing Technology Winners and Losers: Adoption Numbers From 40M+ Companies

The marketing technology universe continues to grow and change. Watching the winners and losers as markets shift is a good indicat...
Marketing Technology

VB Marketing Technology Universe

The marketing technology universe is growing. It's growing in numbers, complexity, and confusion. Our mission at VB Insight is to...
Marketing Technology

The State of Marketing Analytics: Insights in the age of the customer

There’s more data available than ever, and that’s exactly why it’s so challenging to truly make sense of marketing data. While clo...
Marketing Technology

Marketing Personalization: maximizing relevance and revenue

These are early days for many forms of personalization, but there is now substantial evidence in the form of data and case studies...
Mobile

VB mobile app engagement index: July 2015

So long Ashley Madison, hello Tinder? Tinder had the biggest increase in app store ranking over the past 30 days, according to new...
Marketing Technology

The State of Marketing Technology 2015 - Hyper-personalization: What customers...

How do consumers view personalized marketing, and the data collection that it requires? Is it something they welcome … or fear? We...
Marketing Technology

Q2 2015 Marketing Tech Funding Landscape

We've tracked over $3.5 Billion in fundings, acquisitions, and IPOs for marketing tech in Q2 of 2015. This report offers the most...