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Marketing Technology

Marketing Personalization: maximizing relevance and revenue

These are early days for many forms of personalization, but there is now substantial evidence in the form of data and case studies...
Mobile

VB mobile app engagement index: July 2015

So long Ashley Madison, hello Tinder? Tinder had the biggest increase in app store ranking over the past 30 days, according to new...
Marketing Technology

The State of Marketing Technology 2015 - Hyper-personalization: What customers...

How do consumers view personalized marketing, and the data collection that it requires? Is it something they welcome … or fear? We...
Marketing Technology

Q2 2015 Marketing Tech Funding Landscape

We've tracked over $3.5 Billion in fundings, acquisitions, and IPOs for marketing tech in Q2 of 2015. This report offers the most...
Miscellaneous

Configuration Management Tool Showdown

For years, system administrators have been faced with an increasingly overwhelming problem -- how to deploy and manage the large...
Miscellaneous

Project Management 2015: Agile, Waterfall, Hybrid, and the Future

How we get work done is transforming and evolving at a rapid pace. In addition to the old school project management (PM) style of...
Marketing Technology

Identity and marketing: Capturing, unifying, and using customer data to drive...

Modern marketing is customer-centric. Rather than one-way, generic message broadcasting, marketing today is about personalization....
Marketing Technology, Mobile

Brands and mobile advertising: How to win

Billions of smartphone users have downloaded 350 billion apps. We spent 76% more time on those phones in 2014, and even more in 20...
Marketing Technology

Buyer’s Guide: How to navigate the email marketing landscape

You’ve got mail. It’s been a long time since any of us have waited for the whir of the modem to finish making those other-worldly...
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Gaming

Video game industry influencers - May 2015

If you want to reach those that play video games, you have a number of marketing options. Advertising, content marketing, social m...
Gaming

Virtual and augmented reality: Where is it heading and who will win?

Virtual reality (VR) and augmented reality (AR) systems are considered hot topics in the video games industry; the next wave of ga...
Marketing Technology

Sample Report - Social media management: tools, tactics... and how to win

In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive s...
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