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Marketing Technology

Social media management: Tools, tactics ... and how to win

In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive s...
Marketing Technology

Q1 2015 Marketing Tech Funding Landscape

We’ve tracked nearly $3B in fundings, acquisitions, and IPOs for marketing tech in Q1 of 2015. This report offers the most compreh...
Marketing Technology

Leveraging trends in CRM, customer service, and call center cloud solutions to...

It’s increasingly difficult for businesses to navigate the crowded marketplace of cloud- based business apps. With a myriad of...
Marketing Technology

Sample Report - Conversion optimization: how to win at performance marketing

This free report gives you an insider's look into leveraging Conversion Rate Optimization tools for more conversions. Inside you'l...
Marketing Technology

Conversion optimization: how to win at performance marketing

In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the differenc...
Marketing Technology

The Rise (and fall) of the Chief Digital Officer

Chief Digital Officers are sweeping the globe across nearly every industry.  First they came to media and advertising companies, a...
Marketing Technology

Marketing Clouds: How the best companies are winning via marketing technology

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place...
Marketing Technology

B2B Marketing Automation Vendor Selection Tool (VEST) 2015

This report is designed to help business-to-business (B2B) marketers select marketing automation systems. It provides detailed...
Marketing Technology, Mobile

VB Insight's Mobile Marketing Bundle

This free report gives you an insider's look into mobile marketing success. Inside you'll learn.... The most popular analytics sol...
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Marketing Technology

Big Data, Meet Dumb Data: How CMOs are driving value from more (and less) data

One of the biggest challenges CMOs face is finding insights from large data sets. We talked to marketing technologists, and our re...
Marketing Technology, Mobile

Omnichannel Trends: Data, platforms, mobile, and commerce

The omnichannel customer journey has been transformed in the past five years. Not simply by technology, but by members of the enti...
Mobile

Mobile in Retail: payment wars, showrooming, and SoLoMo strategies

Mobile in Retail Retailers have become more sophisticated in their response to consumer mobile use and in their adoption of mobile...