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Marketing Technology

Q4 2015 Marketing Tech Funding Landscape Analysis

VB Insight is reporting over $7.4 Billion in moving money (funding and acquisitions) for marketing technology in Q4 of 2015 alone....
Marketing Technology

Email Marketing: A CMO Guide

You’ve got mail. It’s been a long time since any of us have waited for the whir of the modem to finish making those other-worldly...
Marketing Technology

Email Personalization Report Bundle

Getting unmatched returns from your email marketing activities is no longer a stretch goal. At VB Insight, we've taken a deep dive...
Marketing Technology

Email Personalization: A CMO Guide

Email personalization dramatically increases open rates, click-through rates (CTR), and revenue... yet most marketers are leaving...
Marketing Technology

Email Personalization: A vendor landscape overview and selection guide

For marketers, email remains the marketing ROI leader. For consumers, it remains the preferred channel through which to receive in...
Mobile

VB Mobile Report Bundle

Buying and getting the best from mobile marketing technology doesn't need to be difficult. VB Insight has compiled three of our be...
Marketing Technology

Email Personalization: Increase opens, clicks, and revenue with the right...

Email is the marketing ROI leader and the preferred channel for customers to receive information from brands. Yet email is seeing...
Marketing Technology, Mobile

App Store Optimization: Money for nothing, and installs for free

Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, an...
Marketing Technology

Q3 Marketing Tech Funding Landscape

VB Insight is reporting nearly $3.8 Billion in moving money (funding and acquisitions) for marketing technology in Q3 of 2015 alon...
Marketing Technology

Web personalization: How big (and small) companies are increasing conversions...

Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company, maximizing the relevance of your website...
Marketing Technology, Mobile

FB v GOOG: Who’s really winning in digital video?

Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and com...
Marketing Technology, Mobile

Mobile User Acquisition: How top publishers get the best users for less money

How do you get the best mobile users? To answer that question, we surveyed 731 mobile developers with over a billion users among t...