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Marketing Technology

Identity and marketing: Capturing, unifying, and using customer data to drive...

Modern marketing is customer-centric. Rather than one-way, generic message broadcasting, marketing today is about personalization....
Marketing Technology, Mobile

Brands and mobile advertising: How to win

Billions of smartphone users have downloaded 350 billion apps. We spent 76% more time on those phones in 2014, and even more in 20...
Marketing Technology

Buyer’s Guide: How to navigate the email marketing landscape

You’ve got mail. It’s been a long time since any of us have waited for the whir of the modem to finish making those other-worldly...
Gaming

Video game industry influencers - May 2015

If you want to reach those that play video games, you have a number of marketing options. Advertising, content marketing, social m...
Gaming

Virtual and augmented reality: Where is it heading and who will win?

Virtual reality (VR) and augmented reality (AR) systems are considered hot topics in the video games industry; the next wave of ga...
Marketing Technology

Sample Report - Social media management: tools, tactics... and how to win

In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive s...
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Marketing Technology

Sample Report - Marketing Clouds: How the best companies are winning via...

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place...
Marketing Technology

Marketing automation: how to make the right buying decision (the first time)

Only 5% of businesses are currently using marketing automation, yet those that do are generating outsized leads, conversions, and...
Marketing Technology

Social media management: Tools, tactics ... and how to win

In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive s...
Marketing Technology

Q1 2015 Marketing Tech Funding Landscape

We’ve tracked nearly $3B in fundings, acquisitions, and IPOs for marketing tech in Q1 of 2015. This report offers the most compreh...
Marketing Technology

Leveraging trends in CRM, customer service, and call center cloud solutions to...

It’s increasingly difficult for businesses to navigate the crowded marketplace of cloud- based business apps. With a myriad of...
Marketing Technology

Sample Report - Conversion optimization: how to win at performance marketing

This free report gives you an insider's look into leveraging Conversion Rate Optimization tools for more conversions. Inside you'l...