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Marketing Technology, Mobile

Mobile User Acquisition: How top publishers get the best users for less money

How do you get the best mobile users? To answer that question, we surveyed 731 mobile developers with over a billion users among t...
Marketing Technology

Marketing Technology Winners and Losers: Adoption Numbers From 40M+ Companies

The marketing technology universe continues to grow and change. Watching the winners and losers as markets shift is a good indicat...
Marketing Technology

VB Marketing Technology Universe

The marketing technology universe is growing. It's growing in numbers, complexity, and confusion. Our mission at VB Insight is to...
Marketing Technology

The State of Marketing Analytics: Insights in the age of the customer

There’s more data available than ever, and that’s exactly why it’s so challenging to truly make sense of marketing data. While clo...
Marketing Technology

Marketing Personalization: maximizing relevance and revenue

These are early days for many forms of personalization, but there is now substantial evidence in the form of data and case studies...
Mobile

VB mobile app engagement index: July 2015

So long Ashley Madison, hello Tinder? Tinder had the biggest increase in app store ranking over the past 30 days, according to new...
Marketing Technology

The State of Marketing Technology 2015 - Hyper-personalization: What customers...

How do consumers view personalized marketing, and the data collection that it requires? Is it something they welcome … or fear? We...
Marketing Technology

Q2 2015 Marketing Tech Funding Landscape

We've tracked over $3.5 Billion in fundings, acquisitions, and IPOs for marketing tech in Q2 of 2015. This report offers the most...
Miscellaneous

Configuration Management Tool Showdown

For years, system administrators have been faced with an increasingly overwhelming problem -- how to deploy and manage the large...
Miscellaneous

Project Management 2015: Agile, Waterfall, Hybrid, and the Future

How we get work done is transforming and evolving at a rapid pace. In addition to the old school project management (PM) style of...
Marketing Technology

Identity and marketing: Capturing, unifying, and using customer data to drive...

Modern marketing is customer-centric. Rather than one-way, generic message broadcasting, marketing today is about personalization....
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Marketing Technology, Mobile

Brands and mobile advertising: How to win

Billions of smartphone users have downloaded 350 billion apps. We spent 76% more time on those phones in 2014, and even more in 20...