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Rating: 
4.333335

Report Statistics

  • Pages: 40 pages
  • Publish date: August 15, 2014
  • Last updated: August 15, 2014
  • Charts and Graphs: 28
Companies Covered: 
Eloqua, Hubspot, Marketo, Salesforce/Pardot, Other
Topics covered: 
Content marketing, Landing pages, Lead scoring, System selection, Other
 

What Every Marketer, Vendor, and Investor Needs to Know About Marketing Automation

By Dan Freeman in Marketing Automation

Summary

In the first half of 2014 we’ve seen a record $126 million in VC funding for marketing automation and acquisitions of $750 million. From start-ups to tech giants this sector has produced rapid innovation in a burgeoning market.

From creative destruction of the ad business and the advent of SaaS computing to the proliferation of content and social media, this report identifies underlying trends behind the rapid surge of software providers and user adoption. Get the inside scoop on marketing automation platforms—key indicators showing which vendors are well-regarded, which are growing, churn rates, and 10-year VC and acquisition trends.

This report is at once a thoughtful analysis of the MA space and where it fits into every company's marketing stack, a primer on how to choose a system, and an overview of the top solutions.

Image: DJ