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Report Statistics

  • Pages: 40 pages
  • Publish date: July 12, 2014
  • Last updated: July 12, 2014
  • Charts and Graphs: 28
Companies Covered: 
Act-On, Eloqua, Hubspot, Marketo, Salesforce/Pardot, Other
Topics covered: 
Advertising, Content marketing, Customer segmentation, Landing pages, Lead generation, Lead nurturing, Lead scoring, Market share, Pricing, Social media marketing, Software selection, Support, User adoption, User ratings, User reviews, Venture capital funding, Revenue, System selection, Other
Who should buy this report:

This report is intended for:

  • Any business considering implementation of marketing automation software or considering changing software providers.
  • Marketing automation software companies seeking to better understand their position in the marketing ecosystem, assess user adoption trends, and identify marketplace performance indicators.
  • Venture capitalists and investment management advisors seeking a deeper understanding of the marketing technology sector.
  • Marketing professionals who want to stay abreast of how marketing automation software is impacting their role within the organization. 
 

What Every Marketer, Vendor, and Investor Needs to Know About Marketing Automation

By Dan Freeman in Marketing Automation

Summary

In the first half of 2014 we’ve seen a record $126 million in VC funding for marketing automation and acquisitions of $750 million. From start-ups to tech giants this sector has produced rapid innovation in a burgeoning market.

From creative destruction of the ad business and the advent of SaaS computing to the proliferation of content and social media, this report identifies underlying trends behind the rapid surge of software providers and user adoption. Get the inside scoop on marketing automation platforms—key indicators showing which vendors are well-regarded, which are growing, churn rates, and 10-year VC and acquisition trends.

This report is at once a thoughtful analysis of the MA space and where it fits into every company's marketing stack, a primer on how to choose a system, and an overview of the top solutions.

Image: DJ