Virtual and augmented reality: Where is it heading and who will win?

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Virtual reality (VR) and augmented reality (AR) systems are considered hot topics in the video games industry; the next wave of gaming devices, and a chance to immerse the gamer in content like never before.

With a total addressable market of 1.2 billion gamers - 1 billion of which are on mobile - it might seem cut-and-dried; mobile VR and AR solutions must be the way forward. But the reality - virtual or otherwise - isn’t as simple as that.

In this report, you’ll discover:

  • The size of the market, and how much VR/AR will be worth.

  • What consumers think of VR and AR through sentiment analysis.

  • Thoughts and future projections from experts in the field.

  • Profiles of the nine products that matter, and details of 22 systems.

  • Barriers to consumer entry.

  • Whether VR or AR will become the prevalent technology.