Tinder had the biggest increase in app store ranking over the past 30 days, according to new data from SimilarWeb. And games, games, games were huge on Android.
This is the first VB App Engagement index, powered by data from SimilarWeb. It will be a monthly update on what’s hot and what’s not in the world of apps, with a focus not so much on pure downloads or sheer numbers of users, but app engagement: how dedicated an audience has each app managed to gain.
SimilarWeb's data takes into account not only how many installs an app has, but also how many of its users are regular daily users, how many sessions they engage in, and how long those sessions are. That gives us a detailed impression of the health, growth, and attrition in today's top apps.
Included in this free report:
social winners and losers
and, of course, leaderboards: top free, top paid, and top grossing apps