VB mobile app engagement index: July 2015

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  • Charts and Graphs: 13

So long Ashley Madison, hello Tinder?

Tinder had the biggest increase in app store ranking over the past 30 days, according to new data from SimilarWeb. And games, games, games were huge on Android.

This is the first VB App Engagement index, powered by data from SimilarWeb. It will be a monthly update on what’s hot and what’s not in the world of apps, with a focus not so much on pure downloads or sheer numbers of users, but app engagement: how dedicated an audience has each app managed to gain. 

SimilarWeb's data takes into account not only how many installs an app has, but also how many of its users are regular daily users, how many sessions they engage in, and how long those sessions are. That gives us a detailed impression of the health, growth, and attrition in today's top apps.

Included in this free report:

  • top gainers
  • top losers
  • social winners and losers
  • and, of course, leaderboards: top free, top paid, and top grossing apps

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These Index reports will be brief and data-heavy, but sprinkled with insights on the story beneath the numbers.