To answer that question, we surveyed 731 mobile developers with over a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.
What we learned:
Current average UA costs in 52 categories
Current UA costs for quality users
Why UA costs are only going to go up
The top user acquisition partners you need to be working with
Why IP licensing for branded games/apps is so white-hot right now
The key differences between mobile-first and conventional company app marketers
Why cost-per-install is dead
Why old-school is great and email is hot
How far ahead Facebook really is
How many UA partners is best
Why timing matters for UA campaigns
The UA costs and revenue for the top 15 grossing iOS and Android apps
How to maximize organic installs
Use this report to guide your user acquisition efforts, to help you choose the right UA partners, and to ensure that your costs are in line with industry standards -- or better.
Mobile user acquisition is vastly different for mobile-first companies that are focused on acquiring new users for their apps, and conventional companies who are focused on both converting existing customers into mobile users, and adding new mobile customers. This report shows those differences, and what's working for each category.