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Report Statistics

  • Pages: 4 pages
  • Publish date: October 3, 2014
  • Last updated: October 3, 2014
  • Charts and Graphs: 31
Companies Covered: 
Apple, Google, Microsoft, AdColony, Other
Topics covered: 
Mobile gaming, Monetization, LTV, Other

Mobile User Acquisition: How the most successful developers get better users for less money

By John Koetsier in Mobile Gaming


230 app developers with 9,000 apps and 397 million MAU told us what works best.

The results are surprising:

A method that only 5% of developers like results in the best users: high LTV users worth $26 and up. The most-favored method provides users who are 66% sub-$10 LTV, and 17% zero LTV.

The most desired result – whales with LTV over $75 – is possible from several approaches.