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Report Statistics

  • Pages: 4 pages
  • Publish date: June 26, 2014
  • Last updated: June 26, 2014
  • Charts and Graphs: 31
Companies Covered: 
AdColony, Chartboost, Facebook, Fiksu, Flurry, Google, NativeX, Playhaven, SponsorPay, Tapjoy, Twitter, Vungle, YouTube, Other
Topics covered: 
Advertising, App walls, apps, Banner ads, CPI, CPL, CPM, interstitials, LTV, mobile, Mobile Advertising, mobile games, Monetization, native ads, user acquisition, Video ads, Other
Who should buy this report:

If you're looking to kick your mobile user acquisition into high gear without spending too much -- or too little -- this report is perfect for you.

You'll learn what the most successful developers do ... and have the chance to copy their best techniques.

In the report, you'll find what mobile developers rank as:

  • the best social networks for user acquisition
  • the best user acquisition companies
  • the best user acquisition advertising methods

In addition, you'll also find out:

  • how many developers get cheated
  • how most developers get cheated
  • what the most successful developers do
  • the most cost-effective methods of user acquisition
 

Mobile User Acquisition: How the most successful developers get better users for less money

By John Koetsier in Mobile Gaming

Summary

230 app developers with 9,000 apps and 397 million MAU told us what works best.

The results are surprising:

A method that only 5% of developers like results in the best users: high LTV users worth $26 and up. The most-favored method provides users who are 66% sub-$10 LTV, and 17% zero LTV.

The most desired result – whales with LTV over $75 – is possible from several approaches.