By John Koetsier in Mobile Gaming
230 app developers with 9,000 apps and 397 million MAU told us what works best.
The results are surprising:
A method that only 5% of developers like results in the best users: high LTV users worth $26 and up. The most-favored method provides users who are 66% sub-$10 LTV, and 17% zero LTV.
The most desired result – whales with LTV over $75 – is possible from several approaches.