Retailers have become more sophisticated in their response to consumer mobile use and in their adoption of mobile infrastructure. This evolution has altered attitudes toward showrooming and deepened strategic efforts in SoLoMo. As mobile payments become technologically feasible, we expect to see a long transition period with strong market fragmentation and multiple options for both consumers and retailers.
What you'll learn from this report:
How consumers feel about mobile payments
What retailers want from mobile payments
Why adoption will be slow and fragmented ... and how you can win
How showrooming may be mobile influenced sales in disguise
Building a robust SoLoMo strategy
In addition, you'll also get:
an overview of ApplePay vs CurrentC vs credit cards
a review of major retailers’ efforts in mobile commerce
This report is based on quantitative and qualitative data from:
Survey responses of 1,026 consumers.
205 retailer survey responses.
Survey responses of 596 marketing analytics or engagement platform users.