176 game developers who have collectively published almost 1,100 games with more than 300 million downloads and $600 million in annual revenue told us what works best in mobile game monetization.
The results show not only which monetization methods are most effective at making developers money, they also show the least effective. The most-used monetization method, for instance, is the interstitial ad. But the way developers make more money is clear: freemium in-app purchases.
Developers also told us which companies make them the most money — and which make them the least. We also asked developers which monetization methods their users found most annoying.
This report shows how the most effective mobile game companies are monetizing, and what they do differently than average game developers.