In this guide, we detail the mobile commerce opportunity, how consumers are buying products and services in 2017, how that will change next year, and how AI is transforming the mcommerce industry through higher conversions, lower cart abandonment rates, and continuous optimization.
Why is mobile commerce so important?
In 2016, mobile devices influenced $500 billion in sales. $140 billion of that was driven directly by mcommerce. But are consumers embracing the smartphone, using it to purchase goods or for research, and are they enjoying the experience? In this guide, we will reveal the results of our latest surveys, which take in data from over 2,500 US consumers, and we’ll explain the role that AI is going to play in changing mobile commerce.
And we’ll predict the impact of mobile commerce in 2017.