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  • Publish date: March 27, 2015
  • Last updated: March 27, 2015
  • Charts and Graphs: 0
Companies Covered: 
Act-On, Other
Topics covered: 
Lead scoring, Landing pages, A/B or multivariate testing, Sales, Multi-step nurture campaigns, Website visitor data detection, System selection, CRM, Lead generation, Lead nurturing, Email, Other
 

Hands-on: Act-On Software (at mid-sized marketing firm)

By John Koetsier in Marketing Technology

Summary

Starshot is a 45-employee event-marketing firm in the $5 to $10 million revenue range. The company uses marketing automation softtware from Act-On to manage lead generation and nurture cycles lasting from 12 months to as long as 36 months ... and says it generates marketing automation ROI of between 18:1 and 147:1, depending on the project.