Sales, Multi-step nurture campaigns, Website visitor data detection, System selection, CRM, Lead generation, Lead nurturing, Lead scoring, Landing pages, Email, A/B or multivariate testing, Other
Who should buy this report:
Buy this report if you're considering Act-On Software for long-term lead generation campaigns, or if you're also using or considering using marketing automation for third-party clients. This report also details how Starshot uses lead scoring.
Starshot is a 45-employee event-marketing firm in the $5 to $10 million revenue range. The company uses marketing automation softtware from Act-On to manage lead generation and nurture cycles lasting from 12 months to as long as 36 months ... and says it generates marketing automation ROI of between 18:1 and 147:1, depending on the project.