Email Personalization Report Bundle

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Getting unmatched returns from your email marketing activities is no longer a stretch goal. At VB Insight, we've taken a deep dive into the email personalization space to uncover the tools, tactics, and strategies leading email practitioners are using to succeed in today's email marketing landscape.

This email personalization bundle will enable you and your team to connect with users in a more meaningful fashion, which will increase your rates of acquisition and retention. Whether you're just getting started or looking for the next big opportunity in personalization, our email personalziation bundle will equip you with the insights you need to succeed. 

 

Our Email Personalization Report Bundle includes:

 

Email Personalization: Increase opens, clicks, and revenue with the right strategies and technologies [A Practitioner Guide]

In this report you will learn key challenges, benchmarks and what your peers are doing, strategies and tactics, and best practices for email personalization. You'll also learn how to increase the maturity of your email personalization efforts incrementally, not just through one-off tactics. This report includes survey data from 506 marketers using personalization across multiple channels, 256 marketers using email personalization specifically, and more. 

 

Email Personalization: A vendor landscape overview and selection guide

This report focuses on the email personalization vendor landscape. What type of vendor can best help you, and how? Vendors from a variety of categories — from marketing automation platforms, to email service providers, to web personalization vendors —provide varying email personalization capabilities. Which types of vendors are most relevant to your business? Next, which specific vendors are relevant to your company size, type, industry, and marketing maturity? 

This report looks at vendors through the perspectives of:

                              • Which data sources are customers able to tap for email personalization?
                              • Is personalization prescriptive or adaptive? (i.e. rules-based vs. automated)
                              • Is there a predictive element involved, like lead scoring?
                              • What integrations are available, and which are most important?

 

Email Personalization: CMO Guide

This free report is high-level overview of the email personalization space. In this report we outline what email personalization is, and why you should care. We give you an overview of the space and explain why you and your team need to be leveraging email personalziaton today. We outline the key players in the space, high performing use cases, and how to set yourself up for success. Download this report, share it with colleagues, and get everyone on the email personalization bandwagon!

 

 

 

How to get these reports:

Purchase these reports as a bundle for the price of $799 with the buy button above!

Become a member of VB Insight and receive instant access to all of our reserach, including these reports and more! To learn more, click the subscription button above, or get in touch with us by contacting sales@venturebeat.com or calling us at +1 (415) 737-8020

Don't need all three? You can also purchase the reports individually at their full price here:

  1. Email Personalization: Increase opens, clicks, and revenue with the right strategies and technologies [A Practitioner Guide]
  2. Email Personalization: A vendor landscape overview and selection guide
  3. Email Personalization: CMO Guide