Email Marketing: A CMO Guide

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You’ve got mail.

It’s been a long time since any of us have waited for the whir of the modem to finish making those other-worldly noises, revealing the three magical words. But the potency of the feeling of a full inbox remains the same. We, as consumers and business users alike, are obsessive checkers of email - with near pathological frequency. And that’s what make it such a massive opportunity for marketers.

More simply: email remains the most effective marketing channel for businesses to communicate with their customers in clear and direct ways. By some estimations, users of email marketing systems are achieving $38 in ROI per $1 spent. If you’re a business with a base of customer records, and you’re not sending them emails with the right set of tools (plural) for your business, you’re losing money, period.

To this point, we have yet to find a guide that puts the myriad of email technology partners on notice for what they can and can’t do, what they do well, and why they should or shouldn’t be recommended to specific use cases.

So we created it. This report represents the executive summary for by far the most data-backed guide for email marketing systems today.