Provides the first visual depiction of the best digital analytics software products for small businesses, mid-size companies and enterprises
Distills the pros and cons of the top 16 software vendors as cited by real software users in 230+ in depth user reviews
The guide also includes a discussion of key success factors for any Digital Analytics project drawn from interviews with highly regarded digital analytics experts including Bryan Eisenberg, Stephane Hamel, Jason Burby, Jim Novo and Judah Phillips.
IBM, Adobe, Woopra, Other
Optimization, web analytics, tracking, cross-device, real-time tracking, attribution, cross-channel, segmentation, Analytics, Other