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Report Statistics

  • Pages: 72 pages
  • Publish date: September 3, 2014
  • Last updated: November 12, 2014
  • Charts and Graphs: 40
Companies Covered: 
Adobe, IBM, Woopra, Other
Topics covered: 
Optimization, web analytics, tracking, cross-device, real-time tracking, attribution, cross-channel, segmentation, Analytics, Other
 

Buyer's Guide to Digital Analytics Software - Direct from the perspectives of end-users

By Bertrand Hazard in Marketing

Summary

This 72-page Buyer's Guide:

  • ProvidesĀ the first visual depiction of the best digital analytics software products forĀ small businesses, mid-size companies and enterprises

  • Distills the pros and cons of the top 16 software vendors as cited by real software users in 230+ in depth user reviews

The guide also includes a discussion of key success factors for any Digital Analytics project drawn from interviews with highly regarded digital analytics experts including Bryan Eisenberg, Stephane Hamel, Jason Burby, Jim Novo and Judah Phillips.