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Report Statistics

  • Pages: 6 pages
  • Publish date: June 24, 2014
  • Last updated: June 24, 2014
  • Charts and Graphs: 30
Companies Covered: 
Act-On, Eloqua, Hubspot, Marketo, Pardot, Other
Topics covered: 
CRM, Decision insights, Selection criteria, Software selection, Support, Top implementation concerns, Top purchase criteria, Other
Who should buy this report:

This report provides a wealth of information and valuable insights about purchasers and users of marketing automation software.

Marketing automation software providers can use this to help position their products, and better understand the top priorities and concerns of buyers.

Companies exploring the purchase of marketing automation software can use this information to benchmark themselves against others and to understand key considerations that go into purchase decisions.



Buyers and Users Marketing Automation Survey: Results, Analysis and Key Findings

By Dan Freeman in Marketing Automation


This report provides a wealth of insights about what's important to potential purchasers and users of marketing automation software.

What matters most for buyers when deciding whether to invest in marketing automation? When choosing among a short list of vendors, what are the deciding factors? Cost? Features? Support? Start-up time? See the top considerations -- ranked by importance of prospective buyers.  

What are the biggest concerns?

We also delve into what differentiates companies who are planning to invest in MA from those who are not. For example: whether or not they use email marketing ...