Buyers and Users Marketing Automation Survey: Results, Analysis and Key Findings

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This report provides a wealth of insights about what's important to potential purchasers and users of marketing automation software.

What matters most for buyers when deciding whether to invest in marketing automation? When choosing among a short list of vendors, what are the deciding factors? Cost? Features? Support? Start-up time? See the top considerations -- ranked by importance of prospective buyers.  

What are the biggest concerns?

We also delve into what differentiates companies who are planning to invest in MA from those who are not. For example: whether or not they use email marketing ...



Companies Covered: 
Act-On, Eloqua, Hubspot, Marketo, Pardot, Other
Topics covered: 
CRM, Decision insights, Selection criteria, Software selection, Support, Top implementation concerns, Top purchase criteria, Other