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Report Statistics

  • Publish date: March 27, 2015
  • Last updated: March 27, 2015
  • Charts and Graphs: 74
Topics covered: 
Company types, Evaluation criteria, Features, Number of systems considered, Project goals, Satisfaction ratings, Selection time, Other

Buyer Survey: 5 Worst Mistakes in Selecting a Marketing Automation System

By David Raab in Marketing Technology


Myths about marketing automation often lead users to buy the wrong system. We asked recent buyers how they managed their selection process and how satisfied they were with the results. We then identify the most effective purchasing practices and the biggest mistakes to avoid.

You'll learn:

  • how long to look & how many systems to consider
  • whether to start slowly or with a complete deployment
  • which evaluation criteria lead to success
  • how much to invest in training
  • the best ways to use outside resources
  • which features are most often deployed and which are most often dropped
  • common obstacles
  • and much, much more

This data will provide reliable guidelines for maximizing your chances for success.

Image: Robert Couse-Baker