Myths about marketing automation often lead users to buy the wrong system. We asked recent buyers how they managed their selection process and how satisfied they were with the results. We then identify the most effective purchasing practices and the biggest mistakes to avoid.
how long to look & how many systems to consider
whether to start slowly or with a complete deployment
which evaluation criteria lead to success
how much to invest in training
the best ways to use outside resources
which features are most often deployed and which are most often dropped
and much, much more
This data will provide reliable guidelines for maximizing your chances for success.