App store optimization - a practitioner's guide to ASO

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If you have developed an app or mobile game, you're already looking at the wrong end of a significant money pot. Ensuring your app is found, downloaded, and used is crucial to gaining payback.

You can buy users, but that's only one part of the story. App Store Optimization is a significant driver of success in helping to ensure the avalanche of apps (nearly 2,000 a day) don't bury yours.

To build this guide, we surveyed 35+ ASO professionals and 500 app developers around how they view and practice effective ASO tactics and techniques in their companies, the uplift they experience for their app(s) and the winning approaches they recommend for *real* results.

Get this guide to:

- Architect a more comprehensive strategy around how to optimize your app store presence and your entire app marketing funnel.

- Identify the small changes and shortcuts that will have a significant impact on your app business.

- Draw from case studies to determine the tools, techniques, and strategies that will encourage installs, sharing, and virality.

- Distinguish the myths from the industry best practices, and monitor the metrics that will tell you you're on the right track.

- Benchmark your performance against app industry leaders

- Avoid rookie mistakes