The key differentiator of the Newzoo approach is that our views are based on an analysis and understanding of underlying growth drivers for individual countries, regions and segments, rather than simply a “top-down” arithmetic exercise of extrapolating revenues based on an assumed growth rate.
Our underlying global data model takes the best of all sources and combines them in a way only a games market specialist like Newzoo can. I am particularly proud that the majority of top game companies across the globe trusts and relies on our approach
- Peter Warman, CEO Newzoo
Apps, China, console games, Console gaming, demographics, games, Gaming, Market share, Marketing strategy, mobile games, Monetization, pc games, Revenue, Other