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Identity and marketing: Capturing, unifying, and using customer data to drive...

Modern marketing is customer-centric. Rather than one-way, generic message broadcasting, marketing today is about personalization....

Mobile

Mobile Games Monetization: What successful game developers do differently

Successful game developers do different things. They use different monetization companies, they use different monetization strateg...

Mobile App Analytics: What winning mobile developers use

Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...

Mobile Marketing Automation: How the most successful apps drive massive...

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...

Marketing Technology

Marketing Clouds: How the best companies are winning via marketing technology

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place...

Conversion optimization: how to win at performance marketing

In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the differenc...

Social media management: Tools, tactics ... and how to win

In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive s...

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