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Brands and mobile advertising: How to win

Billions of smartphone users have downloaded 350 billion apps. We spent 76% more time on those phones in 2014, and even more in 20...

Mobile

Mobile Games Monetization: What successful game developers do differently

Successful game developers do different things. They use different monetization companies, they use different monetization strateg...

Mobile App Analytics: What winning mobile developers use

Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...

Mobile Marketing Automation: How the most successful apps drive massive...

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...

Marketing Technology

The State of Marketing Technology Winter 2015: Cost of ownership and return on...

In the State of Marketing Technology Fall 2014 report, our research suggested that marketing technology has still not become preva...

Marketing Clouds: How the best companies are winning via marketing technology

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place...

Conversion optimization: how to win at performance marketing

In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the differenc...

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