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Mobile Games Monetization: What successful game developers do differently

Successful game developers do different things. They use different monetization companies, they use different monetization strateg...

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Mobile Marketing Automation: How the most successful apps drive massive...

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...

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MArketing Technology

Marketing Clouds: How the best companies are winning via marketing technology

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place...

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Social media management: Tools, tactics ... and how to win

In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive s...

The State of Marketing Technology 2015 - Hyper-personalization: What customers...

How do consumers view personalized marketing, and the data collection that it requires? Is it something they welcome … or fear?
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