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FB v GOOG: Who’s really winning in digital video?

Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and com...


Mobile App Analytics: What winning mobile developers use

Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...

Mobile Marketing Automation: How the most successful apps drive massive...

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...

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Brands and mobile advertising: How to win

Billions of smartphone users have downloaded 350 billion apps. We spent 76% more time on those phones in 2014, and even more in 20...

Marketing Technology

Identity and marketing: Capturing, unifying, and using customer data to drive...

Modern marketing is customer-centric. Rather than one-way, generic message broadcasting, marketing today is about personalization....

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The State of Marketing Technology 2015 - Hyper-personalization: What customers...

How do consumers view personalized marketing, and the data collection that it requires? Is it something they welcome … or fear?

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