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Conversion optimization: how to win at performance marketing

In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tactics can be the differenc...

Mobile

Mobile User Acquisition: How the most successful developers get better users...

Mobile user acquisition is booming almost as much as the entire mobile universe.

Mobile App Analytics: What winning mobile developers use

Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...

Marketing Technology

The State of Marketing Technology Fall 2014: Attitudes, usage and investment

In a world where 1,400+ products are vying for attention, the current state of marketing technology is also a confusing one for ma...

Omnichannel Trends: Data, platforms, mobile, and commerce

The omnichannel customer journey has been transformed in the past five years. Not simply by technology, but by members of the enti...

Big Data, Meet Dumb Data: How CMOs are driving value from more (and less) data

One of the biggest challenges CMOs face is finding insights from large data sets. We talked to marketing technologists, and our re...

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