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Marketing automation: how to make the right buying decision (the first time)

Only 5% of businesses are currently using marketing automation, yet those that do are generating outsized leads, conversions, and...

Mobile

Mobile Games Monetization: What successful game developers do differently

Successful game developers do different things. They use different monetization companies, they use different monetization strateg...

Mobile App Analytics: What winning mobile developers use

Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...

Mobile Marketing Automation: How the most successful apps drive massive...

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...

Marketing Technology

The State of Marketing Technology Winter 2015: Cost of ownership and return on...

In the State of Marketing Technology Fall 2014 report, our research suggested that marketing technology has still not become preva...

Big Data, Meet Dumb Data: How CMOs are driving value from more (and less) data

One of the biggest challenges CMOs face is finding insights from large data sets. We talked to marketing technologists, and our re...

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