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Marketing Personalization: maximizing relevance and revenue

These are early days for many forms of personalization, but there is now substantial evidence in the form of data and case studies...

Mobile

Mobile Games Monetization: What successful game developers do differently

Successful game developers do different things. They use different monetization companies, they use different monetization strateg...

Mobile App Analytics: What winning mobile developers use

Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...

Mobile Marketing Automation: How the most successful apps drive massive...

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...

Marketing Technology

Social media management: Tools, tactics ... and how to win

In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive s...

Marketing automation: how to make the right buying decision (the first time)

Only 5% of businesses are currently using marketing automation, yet those that do are generating outsized leads, conversions, and...

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