Mobile

Mobile Games Monetization: What successful game developers do differently

Successful game developers do different things. They use different monetization companies, they use different monetization strateg...

Mobile App Analytics: What winning mobile developers use

Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three. But how can you engage...

Mobile Marketing Automation: How the most successful apps drive massive...

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer impro...
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Marketing Technology

The State of Marketing Technology Fall 2014: Attitudes, usage and investment

In a world where 1,400+ products are vying for attention, the current state of marketing technology is also a confusing one for ma...

Big Data, Meet Dumb Data: How CMOs are driving value from more (and less) data

One of the biggest challenges CMOs face is finding insights from large data sets. We talked to marketing technologists, and our re...

The Rise (and fall) of the Chief Digital Officer

Chief Digital Officers are sweeping the globe across nearly every industry.  First they came to media and advertising companies, a...

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